What and how to write a post
In some ways, 9/11 was the defining editorial moment for kottke.org. After that experience, I took more care in why I was writing about certain topics and when the answer was "to get attention" or "because it's a hot issue" or "if I piss off [big blogger], he'll link back to me in rebuttal and boost traffic" or "if I kiss [big blogger's] ass, he'll link to me" or "I need to cover this issue for kottke.org to remain relevant in the global news conversat-blah-blah-blah", I usually take a pass. That editorial stance has probably cost kottke.org a lot of traffic over the years, but that's a trade-off I'm completely comfortable with.
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